Blogs are one of the most powerful and cost-effective marketing tools your business can employ. They’re great at helping to bring potential customers into your sales funnel; they can also increase your website visibility and ranking on search engines like google.
Content Marketing
Your best strategy is to create compelling content for your audience. Keywords are essential – and we’ll discuss that later – but your content must consistently be engaging. Consider the audience you are writing for and aim to answer both their questions and solve their problems…even if they aren’t fully sure what those problems are!
Readers of your business blog will likely fall into one of four categories:
- People who are reading out of curiosity: If people don’t have a problem, there are no solutions to provide. Usually, these readers are simply curious and want to learn more about your business.
- Those who know a problem exists: Targeted content can effectively reach people who are aware of issues they have which require solutions.
- Readers certain that a solution exists: With content marketing, you’re aiming to demonstrate the way – or ways – to solve their problems.
- Active seekers for a solution: Provide enough information to allow people to know you’re capable of solving their problems, or equipping them to do it themselves.
Guidelines for Effective Posting Strategies:
Written content should generally exceed 500 words and contain one primary keyword phrase with several related ones that are also featured throughout the blog.
For longer “pillar posts” – core content or knowledge-based articles optimized to rank well on search engine result pages, aim for around 3,000 words. Pillar posts are comprehensive and function as more critical content, like guides and instructional material.
Search Engine Optimization
Search Engine Optimization (SEO) is the process that makes your content most easily found by users on search engines. It can be accomplished through a variety of methods:
- Keywords and keyphrases can be incorporated into your website and blog copy: Typically, these consist of words or phrases that are common searches on the internet.
- When people look for these keywords, search engines will indicate your website: Attention to optimization can assure that you rank above other websites, creating greater visibility.
- A blog allows you to add new keywords to your site: Regularly updated and unique content brings viewers back consistently.
- SEO keeps your site visible: In addition, it provides many opportunities to catch your leads while they search for topics related to your keywords.
- Over time, it lets you build a content library: Developing volumes of text with a variety of keywords will help you pull traffic from search engines into your website and your sales funnel.
Aim to post a minimum of twice a month. Bear in mind, though, that in most cases, you’ll actually receive a much healthier return on investment (ROI) if you post four or more times monthly.
Overall, blogs are an effective strategy for building your client base. Good content can bring in a lot of traffic. These ideas, coupled with a strong SEO strategy, should deliver an increase in visitors to your site.
Just as you need to keep your customers in the loop, we offer business accounts that quickly and efficiently keep you on top of your company financials. For example, our Do More BusinessTM Checking includes tools to track your business and personal accounts – even mortgage payments and investments – in one place, with 24/7 online and mobile convenience. It’s worth noting!
